Something In The Water

Is there anything more that needs to be said when you mention the icon that is Pharrell?

Ok, fine, we’ll tell you a little bit more…

Armed with creating the social media content and elevating it to the cinematic level needed for this juggernaut of a music star. Our aim was to take the festival experience and deliver it to the viewers at home so they could smell, view and taste what the event was like.

Our approach was unique in outputting social media clips within minutes of the show finishing with first class media and transcode set ups to create real time proxies and edits. These cinematic level social media clips were like creating 20-30 short films per day in real time.

An intense 3 day show that required multiple scouts and countless hours of creative meetings to plan and execute we were there for every second and would do it all again in a heartbeat.

Capabilities

Social media, editorial, creative direction