Fiverr @ Cannes Lions
Legitimizing the biggest database of creators.
In 2018, Fiverr was known as the go-to platform for silly and quick creative solutions, but Fiverr Pro was much more and they wanted the world to know.
The goal: Take charge of their own story and show the top global agencies, brands, and creatives that Fiverr Pro is worth a lot more than $5 and can be your go-to creative team.
The how: Why tell them, when you can show them. We built a Fiverr Pro Live Studio at the base of the red carpet steps - where their ‘Fiverr Pros’ produced an official campaign for Cannes Lions’ “The Work” - the biggest library of creative work.
The outcome: Fiverr built a studio space where delegates could pop in listen to talks and see Fiverr’s Pros, filming, editing, and designing live. The campaign also consisted of organizing interviews with top creatives in the industry, allowing Fiverr to build an authentic relationship.
The Partnership
Daily thought leadership
Capabilities
Creative Direction, Event Production
Location, location, location
The Studio